I’m Tom Grubb.

I keep sales and marketing on the same page

with outside unbiased analysis. with a data-driven approach. by defining the right problem. through out-of-the-box simplicity.

About Me.

Those who know me will tell you I’m the problem solver who always starts by asking, “What are we solving for?”
With three decades in marketing, I’ve learned the importance of first defining the right outcome before identifying which “levers” to pull to achieve it. I’m equally comfortable engaging with executives or rolling up my sleeves in platforms like Salesforce, Marketo, 6Sense and other modern sales and marketing tools.
I’ve led marketing for both start-ups like ThreatMetrix and established companies like Intuit and CA Technologies. I headed Product Marketing at Marketo and Sybase, co-founded Bluecurve and Digital Pi, guiding both to successful acquisitions. As Chief Strategy Officer at Digital Pi, I worked with 400 companies over a decade, from Snowflake before its launch to SAP Concur and Adobe.
My diverse experience encompasses technical expertise, strategic insight, analytics, and strong people skills, making me the ideal partner to embed in your business and drive faster, better growth.
I’m a marketing consultant who has witnessed firsthand the costly consequences of sales and marketing operating out of sync. With decades of experience, I know how to get them aligned and focused on shared goals.

As a former CMO and martech strategy consultant, I specialize in aligning sales and marketing to achieve business objectives while ensuring stakeholder accountability. Over more than a decade at Digital Pi, working with 400 companies, I’ve delivered trusted, clear data to guide smart decisions. My approach blends strategy, practical insights, and the effective use of marketing technology to drive results.

Some of the 400 brands I’ve had the pleasure to work with

What I provide

Through these core elements, I help companies cut through the noise, solve the right problems, and make data-driven decisions that truly align with their business goals—all with a focus on clarity, efficiency, and simplicity.

  • I quickly determine what I need to know by using targeted interviews and hands-on data discovery to gather insights efficiently.

  • As an outsider, I’m free from the internal politics, historical biases, and departmental loyalties that often cloud judgment.

    I act as a mediator between departments, ensuring that decision-making is data-led rather than influenced by subjective preferences or internal conflicts.

  • The key to solving any problem is defining it accurately. I collaborate closely with your leadership and teams to uncover hidden challenges. By focusing on underlying causes rather than just symptoms, I can align with your broader business strategy

  • With a strong background in marketing and sales, I help bridge the gap between these functions by aligning teams around reliable, accessible data. This empowers them to make informed decisions that support revenue goals and growth strategies, minimizing friction caused by differing data sources and interpretations.

  • I focus on simplifying data-driven decision-making to minimize inconsistencies and inefficiency. By making Salesforce the go-to source for data collection and presentation, I am able to get buy-in across functions and stakeholders.

Call me if:

You are struggling to align sales and marketing towards common goals.
  •  Your reports and dashboards are unreliable or rarely used.
  •  The term “customer” has different meanings across your organization.
  • You’re uncertain if you’re addressing the right problem.
  • You spend a lot on marketing technology, but you’re not sure what you have or what you’re getting for it.

Services

I offer a range of services designed to help businesses optimize their marketing and sales strategies and drive growth.

Go-to-Market Optimization Review

Target Account definition & segmentation

Discovery Call

A Go-to-Market Optimization Review is designed to evaluate the effectiveness of your current sales and marketing efforts in driving revenue growth. This review examines key areas such as business goals alignment, go-to-market strategies, pipeline management, and collaboration between sales and marketing teams. By identifying gaps, inefficiencies, and opportunities within your go-to-market approach, the review provides actionable insights to refine your strategy, maximize ROI, and achieve stronger alignment between customer needs and business objectives.

CMO Outside Expert as a Service

Target account definition and segmentation involves identifying and categorizing key accounts that align with your business objectives. This process includes analyzing market data, understanding buyer personas, and evaluating potential revenue impact. Accounts are segmented based on factors such as industry, size, and engagement potential. The goal is to prioritize high-value accounts for focused marketing and sales efforts, ensuring resources are allocated effectively to maximize growth opportunities.
Every CMO can benefit from a trusted behind-the-scenes partner at-the-ready who provides unbiased insights, strategic guidance, and hands-on support to navigate challenges, seize opportunities, and deliver measurable results. Whether it’s aligning teams, refining go-to-market strategies, or driving quick wins, having a reliable ally ensures CMOs can focus on big-picture leadership while knowing the details are expertly handled.
Not sure how I can help? Let’s connect! The best first step is a quick call to explore your challenges and goals—and see if I’m the right partner to help you and your business succeed.

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